Category: Case Study

Commercial Coffee Competitive Content Audit Dunkin’ Donuts’ personality is casual, energetic, and down-to-earth. It emphasizes convenience and affordability, appealing to those looking for a quick coffee fix or a tasty treat.​ Starbucks’ personality can be described as warm, inviting, and community-oriented. They emphasize a sense of belonging and connection, often positioning themselves as a home…

W4.1 I have been tasked with producing wayfinding ideas for NEIT as to make getting to the GD(Graphic Design) suite, formally known as GMW(Graphic Media & Web Design) easier for the newly enrolled as well as visitors. This task also entailed me making a logo for the GD suite and all five of its parts,…

These are my concept way-finding sketches for the five different aspects of the graphic design program for NEIT. The top five sketches are the base icons that represent these aspects. The bottom left sketch is a more finalized logo idea for GD, and the ones on the bottom right are concepts of what the different…

This is a memo board that I thought was not only bland and uninteresting, but wasteful, as there is an unneeded plastic wrapping around the included dry eraser. I thought it could a little “makeover” so I devised some concept sketches of plausible re-designs for the board. The top sketches are the contenders and the…